The Fourth Wheel
News Of The Week by The Fourth Wheel
News Of The Week: May 12th 2026
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News Of The Week: May 12th 2026

The inevitable thoughts on AP x Swatch, and what it has in common with Baltic x SpaceOne's Seconde Majeure

Hello and welcome to the Fourth Wheel’s weekly news bulletin, which this week has been negatively impacted by downward productivity trends brought on by a surplus of deadlines and a shortfall in useable employee-hours. I’m sorry, I seem to have swallowed a corporate report. I’ve been too damn busy, is what I’m saying, and this week’s podcast is brief as a result.

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What I have found time for, because how could I not, is the now-confirmed but as yet unseen collaboration between Audemars Piguet and Swatch. Well done all who’ve seen it for not leaking - although as I mention on the episode, in the age of generative AI it almost doesn’t matter.

I have a few thoughts, predictions and laments on this subject; I suspect next week I’ll have to talk about it again but after that maybe we will move on. There is a tenuous parallel with the Baltic x SpaceOne, which has been unfortunately overshadowed by a watch that hasn’t even been seen yet, but you’ll have to listen to find out where I’m going with this particular thought.

Elsewhere I feel compelled to give the briefest of mentions to Ming’s ‘Peep Show’, and have an oh-so-predictable update on the Swatch Group AGM which took place today.

Links discussed in today’s episode:

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Thanks for listening. I’ll see you back here next time for more.

Chris


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