Hello and welcome to the Fourth Wheel’s weekly news bulletin, which this week delivers something close to my perfect vision of what this is all about. Not saying I was perfect, not at all, but the blend of news is just right: some new products (good and bad), some corporate intrigue, some speculative fun and some solid industrial underpinnings.
I begin, however, with a few minutes on the Met Gala, but don’t let that put you off. It dominates the horological media sphere for about 24 hours, and since that coincided with the hours in which I was recording, I decided to give it just a few minutes of my time. Don’t worry, I haven’t descended into ‘who wore what’ - but I also don’t think that ignoring it, and similar phenomena, is going to get us anywhere either. It’s here to stay and it provides insight into the thinking of the people running our favourite brands. Plus we have some fun talking about Mark Zuckerberg’s ongoing quest for a personality.
The lead item this week is Swatch’s next collab, which is being heavily teased and may, or may not, leak at any time. So I wanted to get a prediction out there just in case, even though I know it will be hilariously wide of the mark. At parent company Swatch Group, those pesky investors just won’t keep quiet, and with the group’s AGM next Tuesday there has been a flurry of stories in the business press about reform at board level. As well as relaying the bare facts of the news, I spend a few minutes analysing what this might mean for the brands, i.e. for people like us who care most of all about the watches they produce.
In terms of new watches, it’s a tale of two halves as I confess myself perfectly pleased by Baltic and Tudor, both of which brought out motoring-related watches, and find deal-breaking gripes in the new launches from Naoya Hida (one of them, anyway) and Moritz Grossmann’s new Tefnut.
Last but not least, did you know that La Joux-Perret is on track to grow its movement production by 50 per cent in the next two years? Better still, by the time its new factory is online, it will be making a colossal 40 times as many calibres as it was in 2019. Recent investment from LVMH is, it would seem, having an immediate result.
Links discussed in today’s episode:
Thanks for listening. I’ll see you back here next time for more.
Chris
